About

Born in Seoul, South Korea. Raised in the US with the original dream of building rollercoasters. Somehow found myself in advertising.

Wieden+Kennedy, Google Creative Lab, The Martin Agency, Y&R NY, Sid Lee, Johannes Leonardo, Leo Burnett. Five cities, a nomination for Agency Producer of the Year, awards at One Show, AICP, Clios, and Emmys, and a spot in Adweek's AAPI Creative Spotlight.

In 2024, I co-founded Hot Lava* in Los Angeles on a simple premise: an agency needs to flex and flow better for clients.

As Hot Lava’s Managing Director, my job spans everything from operations and finance to contracts, new business development, our workflows, and the systems that make the whole thing run. Turns out production was the best possible training for building an agency: you learn what things actually cost, what breaks under pressure, and, most importantly, how to build a team and culture designed to serve clients even better.

If I'm lucky, I try to still geek out over production (and roller coasters).

If you're into Korean BBQ, K-pop, or want to see how Hot Lava* flows, let's chat!